Senzo Wine
Senzo, launching their alcohol-free wine, faced the immediate challenge of gaining market visibility for a product unknown to consumers. The task was to not only highlight the benefits of alcohol-free wine but also pinpoint and engage a consumer base willing to invest in this premium offering. From day one, the advertising needed to be profitable to support rapid business growth.
The Challenge
To tackle this, we first identified our target consumers—pregnant women, sporty individuals, Generation Y, and those seeking thoughtful gifts. We then pinpointed perfect moments throughout the year to maximize impact: the "Best Summer Ever," transitioning "Back to Routine," and "Sober October." Our campaigns were shot in premium locations like a beach in Menorca and aesthetically pleasing interiors, ensuring that every piece of content reflected the high quality of the product.
Our Approach
Results
The campaign delivered incredible results and received enthusiastic feedback from the client. We achieved rapid scaling from the ground up, with a return on ad spend (ROAS) reaching as high as 5.1 for certain creatives. Remarkably, sales surged from zero to €36,000 in monthly sales within just three months, underlining the effectiveness of our targeted approach and high-quality campaign execution.
Testimonial.
“Their content PERFORMS just brilliantly online!”
We've been working with moo content for several months now, and I'm absolutely thrilled with the collaboration. It's their mix of flexibility and quick adaptation to trends that really impresses me. As a CEO, it's brilliant not having to always step in; they proactively approach me with fantastic new ideas and execute them right away. So, it’s not even a question that I would want to work with moo content again.
Luca Dahms - Senzo
Reach Out.
Let your next content project succeed…
We would absolutely love to meet you over a virtual coffee date. In our intro call, we already give value, share ideas and angles for your brand. So, even if you decide not to work with us, you will receive great input that you can use for your next content. Simply pick a time in our calendar and you will speak with one of the founders about your new engaging content.